FLORENCE BY TRAM
Trame d’arte is a project aimed at promoting lesser known but fascinating aspects of Florence through the various tramline stops connecting the heart of the city to its outlying areas in order to showcase the more contemporary, often overlooked, side of the city which is increasingly coming to characterize it.
Through the new www.tramedartefirenze.it site, it is possible to discover Florence beyond its historical center and overexposed tourist circuits by setting off from tramline stops to reach over 200 attractions, divided into 5 categories. Navigating the site by category or by tramline stop allows you to discover every geo-localized place, with photos, descriptions, and related practical information.
This project was created and directed by Caterina Paolucci and Olivia Turchi for Associazione Via Maggio and carried out by Gruppo Editoriale in collaboration with GEST S.p.A., with the contribution of the Tourist Department of the City of Florence and the CR Firenze Foundation.
GEST supports AIL Firenze by incentivising and supporting employee participation and registration in AILoveRUNNING, a non-competitive solidarity run/walk that supports a specific scientific/charity project every year.